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Webhook Proxy

A webhook proxy is a service that acts as an intermediary between webhook providers and webhook receivers, forwarding incoming webhook requests to the appropriate destination. The primary goal of a webhook proxy is to simplify webhook management, enhance webhook security, and improve overall webhook processing performance.

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Key features of a webhook proxy include:

Authentication: A webhook proxy can validate incoming webhook requests, confirming that they originate from trusted providers. This process may involve verifying signatures, checking tokens, or using other authentication mechanisms.

Payload Forwarding: The webhook proxy is responsible for forwarding webhook payloads to the appropriate webhook receivers, maintaining the integrity of the data while ensuring timely delivery.

Traffic Management: Webhook proxies can help manage traffic by rate-limiting, load balancing, or routing webhook requests to different receivers based on predefined rules or conditions.

Error Handling: The proxy can handle errors occurring during webhook request forwarding, implementing retries or fallback mechanisms to ensure webhook deliveries are not lost.

Logging and Monitoring: Webhook proxies can log and monitor webhook requests, offering insights into the webhook processing pipeline and assisting in identifying and troubleshooting issues.

By using a webhook proxy in your webhook infrastructure, you can improve security, reliability, and maintainability, while reducing the complexity associated with managing webhook interactions.

How is a webhook proxy different from Webhooks as a Service?


  • Webhook proxies simply act as an intermediary that forwards webhooks to the intended destination.
  • A webhook as a service offering includes webhook proxy functionality but extends to a full suite of features around webhook delivery.


  • Webhook proxies provide features like queuing, retry mechanisms, logging, and data transformation.
  • Webhook as a service offering have the same functionality as webhook proxies but also offer enterprise level features like automatic scaling, failover mechanisms, detailed analytics, enhanced security, and compliance.

Use Case

  • Webhook proxies are ideal for scenarios where interception, inspection, or modification of webhook data is required before reaching the final endpoint.
  • A full webhook as a service offering is suitable for businesses needing a comprehensive solution for managing webhooks without building and maintaining in-house infrastructure.

So what is a webhook proxy?

A webhook proxy is an intermediary service between webhook providers and receivers.

Primary Goal: Simplify webhook management, enhance security, and boost processing performance.

Key Features:

  • Authentication: Validates incoming webhook requests from trusted sources.
  • Payload Forwarding: Forwards payloads while maintaining data integrity and timely delivery.
  • Traffic Management: Manages traffic via rate-limiting, load balancing, and request routing.
  • Error Handling: Implements retries and fallbacks for error occurrences.
  • Logging and Monitoring: Offers insights and troubleshooting for webhook requests.
  • Benefits: Improves security, reliability, and maintainability in webhook infrastructure.