mdb Webhook Event Types
This is the list of event types that we currently send.
For guidance on how to listen to these events, take a look at Svix's guide to consuming webhooks.
session.finalized
Our flagship webhook that delivers the complete picture of a visitor session. This event combines all available data: matched identities, validated enrichment, and full behavioral context into a single comprehensive payload. It fires when a session concludes and contains everything we've gathered and enriched about that visit. Crucially, when devices are shared across users (offices, households, public spaces), this webhook provides all potential identities we've matched to the session, along with confidence scoring and validation flags. This allows you to access our deepest intelligence in one call while handling multi-user device scenarios with full transparency.Retry
Example Session Finalized Event
JSON
{
"customOptions": {
"campaignId": "summer-2024",
"landingPage": "/product-demo",
"utm_campaign": "q4-enterprise",
"utm_medium": "cpc",
"utm_source": "google"
},
"eventType": "session.finalized",
"payload": {
"createdAt": 1761506417782,
"enrichments": {
"1b931cfab68669c9de7ea282ac64cc90ec18537a131fbb8335e02406336e640b": {
"company": {
"companyId": 19194683,
"companyType": "Privately Held",
"description": "Slakey Brothers is a Wholesale Distributor of HVAC, Plumbing, Pipe, Valve & Fittings (PVF), dedicated to providing the best total value & service to our Customers in California, Northern Nevada & Southern Oregon.",
"domain": "slakey.com",
"employeeCountRange": "201-500",
"estimatedRevenueMax": 100000000,
"estimatedRevenueMin": 50000000,
"followers": {
"count": 2847,
"growthMoM": 2.1,
"growthQoQ": 6.8,
"growthYoY": 15.3
},
"headcount": {
"current": 350,
"growthMoM": 1.5,
"growthQoQ": 4.2,
"growthYoY": 8.7,
"range": "201-500"
},
"headquarters": "Hayward, California",
"hqCountry": "United States",
"industry": "Wholesale",
"lastEnrichedAt": "2025-10-26T20:12:56.578Z",
"linkedinId": "19194683",
"linkedinUrl": "https://www.linkedin.com/company/19194683",
"logoUrl": "https://media.licdn.com/dms/image/v2/D4E0BAQEQeIx_zDgwnw/company-logo_400_400/company-logo_400_400/0/1727891238162/slakey_logo?e=1762992000&v=beta&t=yh7zTAkoG0oWlyjlso-qqEbhNiPL9Ov8za6vgStDQkk",
"name": "Slakey Brothers",
"socials": [
{
"type": "LINKEDIN",
"url": "https://www.linkedin.com/company/19194683"
}
],
"source": "crust-data",
"webTraffic": {
"monthlyVisitors": 12500,
"visitorGrowthMoM": 3.2,
"visitorGrowthQoQ": 8.5
},
"website": "https://www.slakey.com",
"yearFounded": "1923"
},
"currentEmployments": [
{
"companyDescription": "Slakey Brothers is a Wholesale Distributor of HVAC, Plumbing, Pipe, Valve & Fittings (PVF), dedicated to providing the best total value & service to our Customers in California, Northern Nevada & Southern Oregon.",
"companyDomains": [
"slakey.com"
],
"companyLinkedinId": "19194683",
"companyLinkedinUrl": "https://www.linkedin.com/company/19194683",
"companyLogoUrl": "https://media.licdn.com/dms/image/v2/D4E0BAQEQeIx_zDgwnw/company-logo_400_400/company-logo_400_400/0/1727891238162/slakey_logo?e=1762992000&v=beta&t=yh7zTAkoG0oWlyjlso-qqEbhNiPL9Ov8za6vgStDQkk",
"companyName": "Slakey Brothers",
"description": null,
"endDate": null,
"fullCompanyData": {
"companyId": 19194683,
"companyType": "Privately Held",
"description": "Slakey Brothers is a Wholesale Distributor of HVAC, Plumbing, Pipe, Valve & Fittings (PVF), dedicated to providing the best total value & service to our Customers in California, Northern Nevada & Southern Oregon.",
"domain": "slakey.com",
"employeeCountRange": "201-500",
"estimatedRevenueMax": 100000000,
"estimatedRevenueMin": 50000000,
"followers": {
"count": 2847,
"growthMoM": 2.1,
"growthQoQ": 6.8,
"growthYoY": 15.3
},
"headcount": {
"current": 350,
"growthMoM": 1.5,
"growthQoQ": 4.2,
"growthYoY": 8.7,
"range": "201-500"
},
"headquarters": "Hayward, California",
"hqCountry": "United States",
"industry": "Wholesale",
"lastEnrichedAt": "2025-10-26T20:12:56.578Z",
"linkedinId": "19194683",
"linkedinUrl": "https://www.linkedin.com/company/19194683",
"logoUrl": "https://media.licdn.com/dms/image/v2/D4E0BAQEQeIx_zDgwnw/company-logo_400_400/company-logo_400_400/0/1727891238162/slakey_logo?e=1762992000&v=beta&t=yh7zTAkoG0oWlyjlso-qqEbhNiPL9Ov8za6vgStDQkk",
"name": "Slakey Brothers",
"socials": [
{
"type": "LINKEDIN",
"url": "https://www.linkedin.com/company/19194683"
}
],
"source": "crust-data",
"webTraffic": {
"monthlyVisitors": 12500,
"visitorGrowthMoM": 3.2,
"visitorGrowthQoQ": 8.5
},
"website": "https://www.slakey.com",
"yearFounded": "1923"
},
"isCurrent": true,
"isDefault": false,
"location": "San Jose, California, United States",
"startDate": "2025-07-01T00:00:00.000Z",
"title": "Supplies outside sales representative"
}
],
"education": [
{
"activitiesAndSocieties": null,
"degreeName": "Associate of Arts - AA",
"endDate": "2015-06-01T00:00:00.000Z",
"fieldOfStudy": "Communication, General",
"instituteLinkedinId": "38954",
"instituteLinkedinUrl": "https://www.linkedin.com/school/38954/",
"instituteLogoUrl": "https://media.licdn.com/dms/image/v2/D560BAQHBzrpCyH1QwA/company-logo_400_400/company-logo_400_400/0/1692307141944/gavilan_college_logo?e=1762992000&v=beta&t=JGsIaa4YLHppEk0xHoqNDdPHqohW8tvUvJSH5MgwkQM",
"instituteName": "Gavilan College",
"startDate": "2013-08-01T00:00:00.000Z"
}
],
"emails": [
{
"type": "work",
"value": "tdoak@irvinecompany.com",
"verification": {
"lastValidatedAt": null,
"source": "external:leadmagic",
"status": "UNKNOWN"
}
},
{
"type": "personal",
"value": "thomas@airportappliance.com",
"verification": {
"lastValidatedAt": null,
"source": "external:leadmagic",
"status": "UNKNOWN"
}
}
],
"pastEmployments": [
{
"companyDescription": "Rosewood Hotels & Resorts® manages 29 one-of-a-kind luxury hotels, resorts and residences in 16 countries, with 24 new properties under development. Each Rosewood property embraces the brand's A Sense of Place® philosophy to reflect the individual location's history, culture and sensibilities. The Rosewood collection includes some of the world's most legendary hotels and resorts, including The Carlyle, A Rosewood Hotel in New York, Rosewood Mansion on Turtle Creek in Dallas and Hôtel de Crillon, A Rosewood Hotel in Paris, as well as new classics such as Rosewood Hong Kong. For those who wish to stay a little longer, Rosewood Residences offer a distinct opportunity for ownership or rent in extraordinary destinations within the brand's wide-ranging portfolio., , For more information: rosewoodhotels.com , Connect with us: Facebook Twitter Instagram WeChat @RosewoodHotels",
"companyDomains": [
"rosewoodhotels.com"
],
"companyLinkedinId": "19223",
"companyLinkedinUrl": "https://www.linkedin.com/company/19223",
"companyLogoUrl": "https://media.licdn.com/dms/image/v2/D4E0BAQFk1qSrUnqJNg/company-logo_400_400/B4EZnCOMUHGcAY-/0/1759900124815/rosewood_hotels__resorts_logo?e=1762992000&v=beta&t=AETNH6VAo-2aV4LrAot5j4_wNVA1zz6VNYH-j5QbX0I",
"companyName": "Rosewood Hotels & Resorts",
"description": null,
"endDate": "2016-07-01T00:00:00.000Z",
"isCurrent": false,
"isDefault": false,
"location": "Morgan Hill, California, United States",
"startDate": "2014-12-01T00:00:00.000Z",
"title": "Valet"
},
{
"companyDescription": "Airport Home Appliance is the one-stop shop for everything home! We have 8 showrooms across Northern California: Concord, Dublin, Emeryville, Hayward, Redwood City, Roseville, San Jose, & San Rafael. As a \"Family-Owned Appliance Superstore\", we provide you with guaranteed low prices & outstanding sales experts you can count out. Not to mention, we have the largest selection of appliance brands with over 80 brands & hundreds of appliances on display., , Not only will we help tailor your shopping experience, but we'll also deliver & install! Many of our appliances are available for next-day delivery or for whenever is most convenient for you. , , So, sit back & relax. Airport Home Appliance has your back & is here to serve you today & for years to come.",
"companyDomains": [
"airportappliance.com"
],
"companyLinkedinId": "1947156",
"companyLinkedinUrl": "https://www.linkedin.com/company/1947156",
"companyLogoUrl": "https://media.licdn.com/dms/image/v2/D560BAQGDj0noandZ0w/company-logo_400_400/company-logo_400_400/0/1694012783776/airport_home_appliance_logo?e=1762992000&v=beta&t=i3YhMPWGORlZBY51WrbwsC5lwE6gzuX9OhmZdhQNdSE",
"companyName": "Airport Home Appliance",
"description": null,
"endDate": "2020-12-01T00:00:00.000Z",
"isCurrent": false,
"isDefault": false,
"location": null,
"startDate": "2020-06-01T00:00:00.000Z",
"title": "Sales Consultant"
},
{
"companyDescription": "miraDry, Inc. is a medical device company dedicated to treating patients who experience excessive sweating, or hyperhidrosis. The miraDry® system and treatment, uses thermal energy to permanently reduce sweat, odor and hair. Patients experience immediate and permanent results with as little as one treatment. Headquartered in Newport Beach, California, miraDry is available globally through dermatologists, plastic surgeons and leading aesthetic specialists., , Over 37 million U.S. consumers are bothered by sweat, and 15 million U.S. consumers are interested in the miraDry treatment. Over 300,000 miraDry treatments have been performed across 45 countries. FDA cleared and clinically proven, patients report high satisfaction in reduction of excess sweat with lasting efficacy. , , Learn more at www.miraDry.com.",
"companyDomains": [
"miradry.com"
],
"companyLinkedinId": "28119583",
"companyLinkedinUrl": "https://www.linkedin.com/company/28119583",
"companyLogoUrl": "https://media.licdn.com/dms/image/v2/C4D0BAQE4dfrce5z_3A/company-logo_400_400/company-logo_400_400/0/1639689109994/miradry_logo?e=1762992000&v=beta&t=BppPemajjRJWXR1SIU0gfKxwJPPYU-h2xxA9MesznsU",
"companyName": "miraDry, Inc.",
"description": null,
"endDate": "2020-02-01T00:00:00.000Z",
"isCurrent": false,
"isDefault": false,
"location": "Santa Clara County, California, United States",
"startDate": "2018-10-01T00:00:00.000Z",
"title": "Technical Support Specialist"
},
{
"companyDescription": "Throughout coastal California, Irvine Company brings to life neighborhoods and sustainable communities with a full range of housing, jobs, retail centers, schools, parks and open space., , We take as much pride in our Associate community as we do in the communities we create. It's an environment populated with talented people, a collaborative spirit and abundant opportunities. At Irvine Company, our success begins with you.",
"companyDomains": [
"irvinecompany.com"
],
"companyLinkedinId": "7256",
"companyLinkedinUrl": "https://www.linkedin.com/company/7256",
"companyLogoUrl": "https://media.licdn.com/dms/image/v2/C560BAQGTjZuGZDyIlw/company-logo_400_400/company-logo_400_400/0/1631424769757/irvine_company_logo?e=1762992000&v=beta&t=_UI7H3ivvoBnfBQM6hnJSCbj67efFZ3vrGPmjdcpssI",
"companyName": "Irvine Company",
"description": "In my role at Irvine Company, I was dedicated to enhancing community relations and operational efficiency. I streamlined Salesforce CRM workflows, managed lease renewals, and handled sensitive resident data with discretion. My efforts in conflict resolution during tenant crises not only improved tenant satisfaction but also contributed to a positive community atmosphere.",
"endDate": "2025-06-01T00:00:00.000Z",
"isCurrent": false,
"isDefault": false,
"location": "San Jose, California, United States",
"startDate": "2021-10-01T00:00:00.000Z",
"title": "Community Relations Specialist"
}
],
"person": {
"about": "Irvine Company relies on expertise in vendor relations and workload prioritization to enhance community engagement and operational efficiency. By fostering strong tenant relationships, the team contributes to a seamless living experience for residents. \n\nWith over three years in property management, dedication to optimizing communication and building trust among stakeholders drives success in community relations. Collaborating closely with teams, emphasis remains on delivering tailored solutions that meet both organizational and tenant needs.",
"employment": {
"department": null,
"headline": "Community Relations Specialist with expertise in vendor relations and retail.",
"seniority": null,
"title": "Community Relations Specialist"
},
"enrichedRealtime": false,
"estimatedConnections": 55,
"languages": [],
"lastEnrichedAt": "2025-10-26T20:12:56.578Z",
"linkedinPermalink": "https://www.linkedin.com/in/ACoAADT4GvABOdjx60q2QjY1PvrKvd54c9EDfXY",
"linkedinUrl": "https://www.linkedin.com/in/thomas-doak-668747209",
"location": {
"city": "San Jose",
"country": "United States",
"state": "California"
},
"name": {
"first": "Thomas",
"full": "Thomas Doak",
"last": "Doak"
},
"profilePicturePermalink": null,
"profilePictureUrl": "https://media.licdn.com/dms/image/v2/D5603AQHVjB3onbEq_Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1704320702309?e=1762992000&v=beta&t=m0F1BfKj_3kMe_a0OrWk9oQ9ZGRPUNFoeJ1ZlhTj-zA",
"skills": [
"Retail Sales",
"OneSite",
"SAP Products",
"Vendor Relations",
"Retail",
"Workload Prioritization",
"Objection Handling (Sales)",
"Easily Adaptable",
"Decision-Making",
"Customer Presentations",
"Cold Calling",
"Outside Sales",
"Presentations",
"Relationship Building",
"Inside Sales",
"Deal Closure",
"Salesforce.com",
"Reporting & Analysis",
"Compensation",
"Reasoning Skills",
"Analytical Skills",
"Networking",
"Lead Qualification",
"Attention to Detail",
"Oral Communication",
"Account Planning",
"Account Executives",
"Sales Strategy",
"Negotiation",
"Sales Target Management",
"Customer Satisfaction",
"Advising Clients",
"Interpersonal Skills",
"Property Management",
"Customer Experience",
"Problem Solving",
"Client Follow-Up",
"Account Management",
"Written Communication",
"Sales Processes",
"Customer Interaction",
"Valet Parking",
"Customer Relationship Management (CRM)",
"Asset Management",
"Post-Sales Support",
"Project Management",
"Community Relations Management",
"Sales",
"Customer Service"
],
"socials": [],
"source": "019a1c3a-9d2c-75ed-9d79-b6d9177268f3"
},
"phones": [
{
"type": "work",
"value": "+14085551234"
}
],
"socials": {
"linkedin": "https://www.linkedin.com/in/thomas-doak-668747209"
}
}
},
"events": [
{
"clientTimestamp": "1761506417782",
"ref": "https://google.com",
"serverTimestamp": "1761506417890",
"signal": "pageview",
"title": "Home - Happy Co",
"url": "https://example.com/",
"v": "1.0.0"
},
{
"clientTimestamp": "1761506420100",
"props": "{\"depth\":25}",
"serverTimestamp": "1761506420210",
"signal": "scroll",
"url": "https://example.com/",
"v": "1.0.0"
},
{
"clientTimestamp": "1761506425500",
"props": "{\"tag\":\"a\",\"text\":\"Product Demo\",\"class\":\"nav-link\"}",
"serverTimestamp": "1761506425620",
"signal": "click",
"url": "https://example.com/",
"v": "1.0.0"
},
{
"clientTimestamp": "1761506426000",
"ref": "https://example.com/",
"serverTimestamp": "1761506426110",
"signal": "pageview",
"title": "Product Demo - Happy Co",
"url": "https://example.com/product-demo",
"v": "1.0.0"
},
{
"clientTimestamp": "1761506430000",
"props": "{\"depth\":50}",
"serverTimestamp": "1761506430120",
"signal": "scroll",
"url": "https://example.com/product-demo",
"v": "1.0.0"
},
{
"clientTimestamp": "1761506445000",
"props": "{\"tag\":\"button\",\"text\":\"Request Demo\",\"class\":\"cta-button\"}",
"serverTimestamp": "1761506445150",
"signal": "click",
"url": "https://example.com/product-demo",
"v": "1.0.0"
},
{
"clientTimestamp": "1761506446000",
"ref": "https://example.com/product-demo",
"serverTimestamp": "1761506446100",
"signal": "pageview",
"title": "Contact Us - Happy Co",
"url": "https://example.com/contact",
"v": "1.0.0"
},
{
"clientTimestamp": "1761506460000",
"props": "{\"tag\":\"input\",\"text\":\"\",\"class\":\"email-input\"}",
"serverTimestamp": "1761506460120",
"signal": "click",
"url": "https://example.com/contact",
"v": "1.0.0"
},
{
"clientTimestamp": "1761506475000",
"props": "{\"tag\":\"button\",\"text\":\"Submit\",\"class\":\"submit-button\"}",
"serverTimestamp": "1761506475100",
"signal": "click",
"url": "https://example.com/contact",
"v": "1.0.0"
},
{
"clientTimestamp": "1761506476000",
"ref": "https://example.com/contact",
"serverTimestamp": "1761506476110",
"signal": "pageview",
"title": "Thank You - Happy Co",
"url": "https://example.com/thank-you",
"v": "1.0.0"
},
{
"clientTimestamp": "1761506478000",
"props": "{\"depth\":100}",
"serverTimestamp": "1761506478100",
"signal": "scroll",
"url": "https://example.com/thank-you",
"v": "1.0.0"
}
],
"identities": {
"1b931cfab68669c9de7ea282ac64cc90ec18537a131fbb8335e02406336e640b": {
"attribution": {
"capturedAt": 1761506417782,
"pixelId": "01K8GY4DPZEB2KGZJH39Z8WYVQ",
"sessionId": "01K8GZDPKXCRFEQVJJBSH47A5J"
},
"hash": "1b931cfab68669c9de7ea282ac64cc90ec18537a131fbb8335e02406336e640b",
"subject": {
"address": {
"address": null,
"address2": null,
"city": "San Jose",
"country": "United States",
"source": "019a1c3a-7ed7-76da-b0dc-298d7cb09f38",
"state": "California",
"type": "PERSONAL",
"zip": null,
"zip4": null
},
"ageRange": {
"max": null,
"min": null,
"source": "019a1c3a-7ed7-76da-b0dc-298d7cb09f38"
},
"children": {
"hasChildren": true,
"number": "Unknown",
"source": "019a1c3a-7ed7-76da-b0dc-298d7cb09f38"
},
"email": "tdoak@irvinecompany.com",
"emails": [
{
"is_primary": true,
"source": "external:leadmagic",
"sub_type": "PERSONAL",
"type": "EMAIL",
"value": "tdoak@irvinecompany.com"
},
{
"is_primary": false,
"source": "external:neverbounce",
"sub_type": "PERSONAL",
"type": "EMAIL",
"value": "thomas@airportappliance.com"
}
],
"extraFields": {
"md5_lc_hem": "7cb363c092d01ec57ed18a76e2eac3ce",
"md5_uc_hem": "196f946a399fc574209cb2487af2893c",
"received_at": 1761506417782,
"ref": "https://example.com/",
"sha1_lc_hem": "da3e14af0d6f99d0033a37e7bc6e3e428f6559eb",
"sha1_uc_hem": "35e2453d8ede7239f825b094cc84377043c823e2",
"sha256_lc_hem": "8f348b366a1fe52a851dcabe6d3501323e201cd0d834b80b8ee0d62ee8126967",
"sha256_uc_hem": "5594545e69a916212d0220ff0f8a190a635523bdc3c698a369d309f0faf3e46e"
},
"firstName": "Thomas",
"gender": {
"source": "019a1c3a-7ed7-76da-b0dc-298d7cb09f38",
"value": "Male"
},
"homeowner": {
"source": "019a1c3a-7ed7-76da-b0dc-298d7cb09f38",
"value": "Owner"
},
"lastName": "Doak",
"linkedinUrl": "https://linkedin.com/in/thomas-doak-668747209",
"married": {
"source": "019a1c3a-7ed7-76da-b0dc-298d7cb09f38",
"value": "Married"
},
"phones": [
{
"is_dnc": false,
"source": "external:abstractapi",
"sub_type": "PROFESSIONAL",
"type": "PHONE",
"value": "+14085551234"
}
]
}
}
},
"lastActivityAt": 1761506478100,
"sessionEndedAt": 1761507778100
},
"pixelId": "01K8GY4DPZEB2KGZJH39Z8WYVQ",
"sessionId": "01K8GZDPKXCRFEQVJJBSH47A5J",
"visitorId": "01K8GY4DPZEB2KGZJH39Z8WYVQ",
"webhookQueuedAt": 1761506480000
}session.identity.matched
For time-sensitive applications, this event delivers raw, deterministic match data the instant a visitor is identified in our graph. It is not enriched or deeply validated (though we do check against DNC lists). This is the same data our competitors (like RB2B / Vector) provide and is ideal for quantity use cases such as aggregated analytics, broad-based programmatic advertising, or initial lead scoring models. A single session may resolve to multiple potential visitors when devices are shared across users, common in offices, libraries, or household settings. Our deterministic matching identifies the device with precision, but individual user attribution requires additional context. This is a universal characteristic of device-level tracking and applies across all real-time identification platforms.
Example Session Identity Matched Event
JSON
{
"customOptions": {
"campaignId": "summer-2024",
"landingPage": "/product-demo",
"utm_campaign": "q4-enterprise",
"utm_medium": "cpc",
"utm_source": "google"
},
"eventType": "session.identity.matched",
"payload": {
"hash": "1b931cfab68669c9de7ea282ac64cc90ec18537a131fbb8335e02406336e640b",
"subject": {
"address": {
"address": null,
"address2": null,
"city": "San Jose",
"country": "United States",
"source": "019a1c3a-7ed7-76da-b0dc-298d7cb09f38",
"state": "California",
"type": "PERSONAL",
"zip": null,
"zip4": null
},
"ageRange": {
"max": null,
"min": null,
"source": "019a1c3a-7ed7-76da-b0dc-298d7cb09f38"
},
"children": {
"hasChildren": true,
"number": "Unknown",
"source": "019a1c3a-7ed7-76da-b0dc-298d7cb09f38"
},
"emails": [
{
"is_primary": true,
"source": "019a1c3a-7ed7-76da-b0dc-298d7cb09f38",
"sub_type": "PROFESSIONAL",
"type": "EMAIL",
"value": "tdoak@irvinecompany.com"
},
{
"is_primary": false,
"source": "019a1c3a-7ed7-76da-b0dc-298d7cb09f38",
"sub_type": "PERSONAL",
"type": "EMAIL",
"value": "thomas@airportappliance.com"
}
],
"extraFields": {
"md5_lc_hem": "7cb363c092d01ec57ed18a76e2eac3ce",
"md5_uc_hem": "196f946a399fc574209cb2487af2893c",
"received_at": 1761506417782,
"ref": "https://example.com/",
"sha1_lc_hem": "da3e14af0d6f99d0033a37e7bc6e3e428f6559eb",
"sha1_uc_hem": "35e2453d8ede7239f825b094cc84377043c823e2",
"sha256_lc_hem": "8f348b366a1fe52a851dcabe6d3501323e201cd0d834b80b8ee0d62ee8126967",
"sha256_uc_hem": "5594545e69a916212d0220ff0f8a190a635523bdc3c698a369d309f0faf3e46e"
},
"firstName": "Thomas",
"gender": {
"source": "019a1c3a-7ed7-76da-b0dc-298d7cb09f38",
"value": "Male"
},
"homeowner": {
"source": "019a1c3a-7ed7-76da-b0dc-298d7cb09f38",
"value": "Owner"
},
"lastName": "Doak",
"linkedinUrl": "https://linkedin.com/in/thomas-doak-668747209",
"married": {
"source": "019a1c3a-7ed7-76da-b0dc-298d7cb09f38",
"value": "Married"
},
"phones": [
{
"is_dnc": false,
"source": "019a1c3a-7ed7-76da-b0dc-298d7cb09f38",
"sub_type": "PROFESSIONAL",
"type": "PHONE",
"value": "+14085551234"
}
]
}
},
"pixelId": "01K8GY4DPZEB2KGZJH39Z8WYVQ",
"sessionId": "01K8GZDPKXCRFEQVJJBSH47A5J",
"visitorId": "01K8GY4DPZEB2KGZJH39Z8WYVQ",
"webhookQueuedAt": 1761506417909
}session.identity.validated
When accuracy and depth are paramount, this event delivers a validated and extended payload of the identified person. Fully enriched and processed through our validation engine. This is the most complete profile we send, containing most of what we know about the individual. The Validated Identity includes additional enrichment, verification, and data quality layers. While our validation engine significantly improves signal accuracy, shared device scenarios (offices, households, public spaces) may still surface multiple potential individuals per session. Our enrichment process flags these ambiguous cases and provides confidence scoring to help your systems handle multi-user devices intelligently. This transparency allows you to apply appropriate business logic based on your use case requirements.
Example Session Identity Validated Event
JSON
{
"customOptions": {
"campaignId": "summer-2024",
"landingPage": "/product-demo",
"utm_campaign": "q4-enterprise",
"utm_medium": "cpc",
"utm_source": "google"
},
"eventType": "session.identity.validated",
"payload": {
"enrichment": {
"about": "Irvine Company relies on expertise in vendor relations and workload prioritization to enhance community engagement and operational efficiency. By fostering strong tenant relationships, the team contributes to a seamless living experience for residents. \n\nWith over three years in property management, dedication to optimizing communication and building trust among stakeholders drives success in community relations. Collaborating closely with teams, emphasis remains on delivering tailored solutions that meet both organizational and tenant needs.",
"currentEmployments": [
{
"companyDescription": "Slakey Brothers is a Wholesale Distributor of HVAC, Plumbing, Pipe, Valve & Fittings (PVF), dedicated to providing the best total value & service to our Customers in California, Northern Nevada & Southern Oregon.",
"companyDomains": [
"slakey.com"
],
"companyLinkedinId": "19194683",
"companyLinkedinUrl": "https://www.linkedin.com/company/19194683",
"companyLogoUrl": "https://media.licdn.com/dms/image/v2/D4E0BAQEQeIx_zDgwnw/company-logo_400_400/company-logo_400_400/0/1727891238162/slakey_logo?e=1762992000&v=beta&t=yh7zTAkoG0oWlyjlso-qqEbhNiPL9Ov8za6vgStDQkk",
"companyName": "Slakey Brothers",
"description": null,
"endDate": null,
"fullCompanyData": {
"companyId": 19194683,
"companyType": "Privately Held",
"description": "Slakey Brothers is a Wholesale Distributor of HVAC, Plumbing, Pipe, Valve & Fittings (PVF), dedicated to providing the best total value & service to our Customers in California, Northern Nevada & Southern Oregon.",
"domain": "slakey.com",
"employeeCountRange": "201-500",
"estimatedRevenueMax": 100000000,
"estimatedRevenueMin": 50000000,
"followers": {
"count": 2847,
"growthMoM": 2.1,
"growthQoQ": 6.8,
"growthYoY": 15.3
},
"headcount": {
"current": 350,
"growthMoM": 1.5,
"growthQoQ": 4.2,
"growthYoY": 8.7,
"range": "201-500"
},
"headquarters": "Hayward, California",
"hqCountry": "United States",
"industry": {
"categories": [
"Wholesale Building Materials",
"HVAC",
"Plumbing"
],
"primary": "Wholesale",
"specialities": [
"HVAC Distribution",
"Plumbing Supplies",
"Pipe, Valve & Fittings"
]
},
"lastEnrichedAt": "2025-10-26T20:12:56.578Z",
"linkedinId": "19194683",
"linkedinUrl": "https://www.linkedin.com/company/19194683",
"logoUrl": "https://media.licdn.com/dms/image/v2/D4E0BAQEQeIx_zDgwnw/company-logo_400_400/company-logo_400_400/0/1727891238162/slakey_logo?e=1762992000&v=beta&t=yh7zTAkoG0oWlyjlso-qqEbhNiPL9Ov8za6vgStDQkk",
"name": "Slakey Brothers",
"socials": [
{
"type": "LINKEDIN",
"url": "https://www.linkedin.com/company/19194683"
}
],
"source": "019a1c3a-9d2c-75ed-9d79-b6d9177268f3",
"webTraffic": {
"monthlyVisitors": 12500,
"visitorGrowthMoM": 3.2,
"visitorGrowthQoQ": 8.5
},
"website": "https://www.slakey.com",
"yearFounded": "1923"
},
"isCurrent": true,
"isDefault": false,
"location": "San Jose, California, United States",
"startDate": "2025-07-01T00:00:00.000Z",
"title": "Supplies outside sales representative"
}
],
"education": [
{
"activitiesAndSocieties": null,
"degreeName": "Associate of Arts - AA",
"endDate": "2015-06-01T00:00:00.000Z",
"fieldOfStudy": "Communication, General",
"instituteLinkedinId": "38954",
"instituteLinkedinUrl": "https://www.linkedin.com/school/38954/",
"instituteLogoUrl": "https://media.licdn.com/dms/image/v2/D560BAQHBzrpCyH1QwA/company-logo_400_400/company-logo_400_400/0/1692307141944/gavilan_college_logo?e=1762992000&v=beta&t=JGsIaa4YLHppEk0xHoqNDdPHqohW8tvUvJSH5MgwkQM",
"instituteName": "Gavilan College",
"startDate": "2013-08-01T00:00:00.000Z"
}
],
"emails": [
{
"is_primary": true,
"source": "019a1c3a-7ed7-76da-b0dc-298d7cb09f38",
"sub_type": "PERSONAL",
"type": "EMAIL",
"value": "tdoak@irvinecompany.com",
"verification": {
"lastValidatedAt": null,
"source": "external:leadmagic",
"status": "UNKNOWN"
}
},
{
"is_primary": false,
"source": "019a1c3a-7ed7-76da-b0dc-298d7cb09f38",
"sub_type": "PERSONAL",
"type": "EMAIL",
"value": "thomas@airportappliance.com",
"verification": {
"lastValidatedAt": null,
"source": "external:leadmagic",
"status": "UNKNOWN"
}
}
],
"estimatedConnections": 55,
"firstName": "Thomas",
"headline": "Community Relations Specialist with expertise in vendor relations and retail.",
"languages": [],
"lastEnrichedAt": "2025-10-26T20:12:56.578Z",
"lastName": "Doak",
"linkedinPermalink": "https://www.linkedin.com/in/ACoAADT4GvABOdjx60q2QjY1PvrKvd54c9EDfXY",
"linkedinUrl": "https://www.linkedin.com/in/thomas-doak-668747209",
"location": "San Jose, California, United States",
"name": "Thomas Doak",
"pastEmployments": [
{
"companyDescription": "Rosewood Hotels & Resorts® manages 29 one-of-a-kind luxury hotels, resorts and residences in 16 countries, with 24 new properties under development. Each Rosewood property embraces the brand's A Sense of Place® philosophy to reflect the individual location's history, culture and sensibilities. The Rosewood collection includes some of the world's most legendary hotels and resorts, including The Carlyle, A Rosewood Hotel in New York, Rosewood Mansion on Turtle Creek in Dallas and Hôtel de Crillon, A Rosewood Hotel in Paris, as well as new classics such as Rosewood Hong Kong. For those who wish to stay a little longer, Rosewood Residences offer a distinct opportunity for ownership or rent in extraordinary destinations within the brand's wide-ranging portfolio., , For more information: rosewoodhotels.com , Connect with us: Facebook Twitter Instagram WeChat @RosewoodHotels",
"companyDomains": [
"rosewoodhotels.com"
],
"companyLinkedinId": "19223",
"companyLinkedinUrl": "https://www.linkedin.com/company/19223",
"companyLogoUrl": "https://media.licdn.com/dms/image/v2/D4E0BAQFk1qSrUnqJNg/company-logo_400_400/B4EZnCOMUHGcAY-/0/1759900124815/rosewood_hotels__resorts_logo?e=1762992000&v=beta&t=AETNH6VAo-2aV4LrAot5j4_wNVA1zz6VNYH-j5QbX0I",
"companyName": "Rosewood Hotels & Resorts",
"description": null,
"endDate": "2016-07-01T00:00:00.000Z",
"isCurrent": false,
"isDefault": false,
"location": "Morgan Hill, California, United States",
"startDate": "2014-12-01T00:00:00.000Z",
"title": "Valet"
},
{
"companyDescription": "Airport Home Appliance is the one-stop shop for everything home! We have 8 showrooms across Northern California: Concord, Dublin, Emeryville, Hayward, Redwood City, Roseville, San Jose, & San Rafael. As a \"Family-Owned Appliance Superstore\", we provide you with guaranteed low prices & outstanding sales experts you can count out. Not to mention, we have the largest selection of appliance brands with over 80 brands & hundreds of appliances on display., , Not only will we help tailor your shopping experience, but we'll also deliver & install! Many of our appliances are available for next-day delivery or for whenever is most convenient for you. , , So, sit back & relax. Airport Home Appliance has your back & is here to serve you today & for years to come.",
"companyDomains": [
"airportappliance.com"
],
"companyLinkedinId": "1947156",
"companyLinkedinUrl": "https://www.linkedin.com/company/1947156",
"companyLogoUrl": "https://media.licdn.com/dms/image/v2/D560BAQGDj0noandZ0w/company-logo_400_400/company-logo_400_400/0/1694012783776/airport_home_appliance_logo?e=1762992000&v=beta&t=i3YhMPWGORlZBY51WrbwsC5lwE6gzuX9OhmZdhQNdSE",
"companyName": "Airport Home Appliance",
"description": null,
"endDate": "2020-12-01T00:00:00.000Z",
"isCurrent": false,
"isDefault": false,
"location": null,
"startDate": "2020-06-01T00:00:00.000Z",
"title": "Sales Consultant"
},
{
"companyDescription": "miraDry, Inc. is a medical device company dedicated to treating patients who experience excessive sweating, or hyperhidrosis. The miraDry® system and treatment, uses thermal energy to permanently reduce sweat, odor and hair. Patients experience immediate and permanent results with as little as one treatment. Headquartered in Newport Beach, California, miraDry is available globally through dermatologists, plastic surgeons and leading aesthetic specialists., , Over 37 million U.S. consumers are bothered by sweat, and 15 million U.S. consumers are interested in the miraDry treatment. Over 300,000 miraDry treatments have been performed across 45 countries. FDA cleared and clinically proven, patients report high satisfaction in reduction of excess sweat with lasting efficacy. , , Learn more at www.miraDry.com.",
"companyDomains": [
"miradry.com"
],
"companyLinkedinId": "28119583",
"companyLinkedinUrl": "https://www.linkedin.com/company/28119583",
"companyLogoUrl": "https://media.licdn.com/dms/image/v2/C4D0BAQE4dfrce5z_3A/company-logo_400_400/company-logo_400_400/0/1639689109994/miradry_logo?e=1762992000&v=beta&t=BppPemajjRJWXR1SIU0gfKxwJPPYU-h2xxA9MesznsU",
"companyName": "miraDry, Inc.",
"description": null,
"endDate": "2020-02-01T00:00:00.000Z",
"isCurrent": false,
"isDefault": false,
"location": "Santa Clara County, California, United States",
"startDate": "2018-10-01T00:00:00.000Z",
"title": "Technical Support Specialist"
},
{
"companyDescription": "Throughout coastal California, Irvine Company brings to life neighborhoods and sustainable communities with a full range of housing, jobs, retail centers, schools, parks and open space., , We take as much pride in our Associate community as we do in the communities we create. It's an environment populated with talented people, a collaborative spirit and abundant opportunities. At Irvine Company, our success begins with you.",
"companyDomains": [
"irvinecompany.com"
],
"companyLinkedinId": "7256",
"companyLinkedinUrl": "https://www.linkedin.com/company/7256",
"companyLogoUrl": "https://media.licdn.com/dms/image/v2/C560BAQGTjZuGZDyIlw/company-logo_400_400/company-logo_400_400/0/1631424769757/irvine_company_logo?e=1762992000&v=beta&t=_UI7H3ivvoBnfBQM6hnJSCbj67efFZ3vrGPmjdcpssI",
"companyName": "Irvine Company",
"description": "In my role at Irvine Company, I was dedicated to enhancing community relations and operational efficiency. I streamlined Salesforce CRM workflows, managed lease renewals, and handled sensitive resident data with discretion. My efforts in conflict resolution during tenant crises not only improved tenant satisfaction but also contributed to a positive community atmosphere.",
"endDate": "2025-06-01T00:00:00.000Z",
"isCurrent": false,
"isDefault": false,
"location": "San Jose, California, United States",
"startDate": "2021-10-01T00:00:00.000Z",
"title": "Community Relations Specialist"
}
],
"profilePicturePermalink": null,
"profilePictureUrl": "https://media.licdn.com/dms/image/v2/D5603AQHVjB3onbEq_Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1704320702309?e=1762992000&v=beta&t=m0F1BfKj_3kMe_a0OrWk9oQ9ZGRPUNFoeJ1ZlhTj-zA",
"skills": [
"Retail Sales",
"OneSite",
"SAP Products",
"Vendor Relations",
"Retail",
"Workload Prioritization",
"Objection Handling (Sales)",
"Easily Adaptable",
"Decision-Making",
"Customer Presentations",
"Cold Calling",
"Outside Sales",
"Presentations",
"Relationship Building",
"Inside Sales",
"Deal Closure",
"Salesforce.com",
"Reporting & Analysis",
"Compensation",
"Reasoning Skills",
"Analytical Skills",
"Networking",
"Lead Qualification",
"Attention to Detail",
"Oral Communication",
"Account Planning",
"Account Executives",
"Sales Strategy",
"Negotiation",
"Sales Target Management",
"Customer Satisfaction",
"Advising Clients",
"Interpersonal Skills",
"Property Management",
"Customer Experience",
"Problem Solving",
"Client Follow-Up",
"Account Management",
"Written Communication",
"Sales Processes",
"Customer Interaction",
"Valet Parking",
"Customer Relationship Management (CRM)",
"Asset Management",
"Post-Sales Support",
"Project Management",
"Community Relations Management",
"Sales",
"Customer Service"
],
"socials": [],
"source": "019a1c3a-9d2c-75ed-9d79-b6d9177268f3",
"title": "Community Relations Specialist"
},
"hash": "1b931cfab68669c9de7ea282ac64cc90ec18537a131fbb8335e02406336e640b",
"subject": {
"address": {
"address": null,
"address2": null,
"city": "San Jose",
"country": "United States",
"source": "019a1c3a-7ed7-76da-b0dc-298d7cb09f38",
"state": "California",
"type": "PERSONAL",
"zip": null,
"zip4": null
},
"ageRange": {
"max": null,
"min": null,
"source": "019a1c3a-7ed7-76da-b0dc-298d7cb09f38"
},
"children": {
"hasChildren": true,
"number": "Unknown",
"source": "019a1c3a-7ed7-76da-b0dc-298d7cb09f38"
},
"emails": [
{
"is_primary": true,
"source": "external:leadmagic",
"sub_type": "PERSONAL",
"type": "EMAIL",
"value": "tdoak@irvinecompany.com"
},
{
"is_primary": false,
"source": "external:neverbounce",
"sub_type": "PERSONAL",
"type": "EMAIL",
"value": "thomas@airportappliance.com"
}
],
"extraFields": {
"md5_lc_hem": "7cb363c092d01ec57ed18a76e2eac3ce",
"md5_uc_hem": "196f946a399fc574209cb2487af2893c",
"received_at": 1761506417782,
"ref": "https://happy.co/",
"sha1_lc_hem": "da3e14af0d6f99d0033a37e7bc6e3e428f6559eb",
"sha1_uc_hem": "35e2453d8ede7239f825b094cc84377043c823e2",
"sha256_lc_hem": "8f348b366a1fe52a851dcabe6d3501323e201cd0d834b80b8ee0d62ee8126967",
"sha256_uc_hem": "5594545e69a916212d0220ff0f8a190a635523bdc3c698a369d309f0faf3e46e"
},
"firstName": "Thomas",
"gender": {
"source": "019a1c3a-7ed7-76da-b0dc-298d7cb09f38",
"value": "Male"
},
"homeowner": {
"source": "019a1c3a-7ed7-76da-b0dc-298d7cb09f38",
"value": "Owner"
},
"lastName": "Doak",
"linkedinUrl": "https://linkedin.com/in/thomas-doak-668747209",
"married": {
"source": "019a1c3a-7ed7-76da-b0dc-298d7cb09f38",
"value": "Married"
},
"phones": [
{
"is_dnc": false,
"source": "external:abstractapi",
"sub_type": "PROFESSIONAL",
"type": "PHONE",
"value": "+14085551234"
}
]
}
},
"pixelId": "01K8GY4DPZEB2KGZJH39Z8WYVQ",
"sessionId": "01K8GZDPKXCRFEQVJJBSH47A5J",
"visitorId": "01K8GY4DPZEB2KGZJH39Z8WYVQ",
"webhookQueuedAt": 1761506480000
}